swot analysis of the detergent powder surf excel scribd

Surf Excel - Free Essay Example | StudyDriver.com

SURF EXCEL:- Surf reaches over 20 million homes in India. Surf was the first brand of detergent that was advertise on Television and Lalitaji was the first icon for a detergent powder created by Alyque Padamsee. It has tremendous Sales Turn over in almost all part of India for e. g. Surf …

Surf Excel Ppt | Unilever | Brand | Free 30-day Trial | Scribd

Marketing Mix PRODUCT Surf Excel was the first in the Pakistan detergent powder market. Over the years, Surf Excel has anticipated the changing washing needs of the Pakistan homemaker and constantly upgraded itself. Surf excel is the product of the …

SWOT analysis of Active Wheel - Active Wheel SWOT analysis

Jan 31, 2019· Weaknesses in the SWOT analysis of Active Wheel. Some of the key weaknesses of Active Wheel are : Lower penetration in South India: Active Wheel is more popular in the northern states of India than the southern states.This increased focus on North Indian markets may impact the brand in the long run as many regional players like Jyothi Laboratories are gaining higher momentum in the …

Surf excel - LinkedIn SlideShare

Sep 26, 2013· SURF EXCEL: SEGMENTATION 6. SWOT ANALYSIS Strength 1. Premium Detergent Brand for HUL introduced in 1959 2. Surf Excel quick wash is powered with a path-breaking technology- it reduces water consumption and time taken for rinsing by 50% 3. Strong distribution network by HUL, which is beneficial for the product 4.

Active Wheel SWOT Analysis - MBA Skool-Study.Learn.Share.

Apr 20, 2020· The threats in the SWOT Analysis of Active Wheel are as mentioned: 1. Competition from local players in the market 2. Price Sensitive Market Segment 3. Presence of international detergent brands. Active Wheel Competition Competitors Below are the top 3 Active Wheel competitors: 1. Surf Excel 2. Rin 3. Nirma Ltd

Ariel SWOT Analysis - MBA Skool-Study.Learn.Share.

Apr 20, 2020· Below are the Strengths in the SWOT Analysis of Ariel: 1. World leader in detergent segment 2. Quality detergent – can remove the toughest stains 3. Has made a strong base in the mind of users by various innovations in marketing 4. 1 st to introduce fragrances in the market. Ariel Weaknesses Here are the weaknesses in the Ariel SWOT Analysis: 1.

1.CURRENT MARKETING SITUATION - Webs

1.CURRENT MARKETING SITUATION ... Surf Excel Surf Excel is the oldest detergent brand to be present in Pakistan since 1960. It might sound strange for a leading laundry brand like Surf Excel to say that dirt is good, but healthy activities ... SWOT AND ISSUES ANALYSIS

transportation for washing powder surf excel

Surf Excel detergent from HUL is evaluated on this page in terms of its swot analysis, stp and competitors. More details » Get Price Marketing Management Project _ Surf Excel - Scribd

Marketing Strategy of Ariel - Ariel Marketing Strategy

Aug 25, 2018· Market analysis in the Marketing strategy of Ariel –. The fabric and detergent segment is highly competitive and also faces some of the critical risks which affect the performance of any company. Companies operating in this industry faces risk from the supplier side, customer side due to changing customer needs, government policies, environmental issues etc.

Tide Detergent Market Analysis - LinkedIn SlideShare

Apr 04, 2018· SWOT ANALYSIS Strength • Benefit or attribute over other products in the same category • Leading market position • Lower price and good quality • Most popular and widely patronized detergent in the world and a flagship brand of P&G • Renowned by its reputation of complimenting the ever- changing people's temperaments for fashion

SWOT ANALYSIS OF SURF EXCEL by Sayed Arif in Marketing ...

This is a research report on SWOT ANALYSIS OF SURF EXCEL by Sayed Arif in Marketing category. Search and Upload all types of SWOT ANALYSIS OF SURF EXCEL projects for MBA's on ManagementParadise.com

SWOT analysis of Rin Bar - Rin Bar and Detergent SWOT analysis

Mar 03, 2019· Here is the SWOT analysis of Rin Bar which has always been synonymous with whitened and shining clothes in the mind of the average Indian. Though it has faced stiff competition from Surf, Tide, Aerial, and Nirma,, Rin still continues to be a popular brand in the detergent segment.

Surf Excel | Demand | Pricing - Scribd

Discover everything Scribd has to offer, including books and audiobooks from major publishers. Start Free Trial Cancel anytime. Surf Excel. Uploaded by ... 19 pages. Document Information click to expand document information. Description: Download. Surf Excel. Surf Excel. Surf Excel Strategy • Primary : 2.Cost-plus pricing : Mark-up to the ...

SWOT Analysis of the Detergent Powder Surf Excel ...

SWOT Analysis of the Detergent Powder Surf Excel - Free download as PDF File (.pdf) or read online for free. A sample for SWOT analysis Its about the Detergent Market in view of Surf Excel.

Surf Excel Case Study - 2114 Words | Cram

* Slogan: Almost all slogans of Surf Excel there is continual use of "Daag" which has helped Surf Excel to have psychological advantage over Ariel by creating association in mind of its customers. * Content of Bleach: Ariel has larger amount of bleach for better cleaning of …

Assignment on Marketing Strategy – Ariel | Assignment Help

The SWOT analysis helps in determining the strength and weakness of the company. PESTEL analysis finds the various legal, environmental, social and technological …

Brand Equity of Surf Excel | Marketing Mixx

Surf Excel is a laundry detergent launched in 1948 as 'Surf' in Pakistan and later in India. It is a brand of Unilever group and is available under various names. Surf Excel products are available in Pakistan, Sri Lanka, Bangladesh, and India. It is one of the oldest detergents and has touched the sales of Rs.3000 Crores in a year.

Surf Excel | Oligopoly | Demand - Scribd

• Increase the promotion and marketing of surf excel . • Reduce the price of quick wash surf excel to wither the competition from P&G • ( TIDE ) • Investment of rupees 150 core in distribution network . (Specially on Wednesday and Thursday ) • Work on R & D to find tune Cost reduction to make the pricing more competitive.

Surf Excel | Oligopoly | Demand - pt.scribd.com

Surf Excel - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. surf Excel's SWOT, etc..

Ghari Detergent Powder Marketing Presentation | Business ...

Ghari Detergent Powder Marketing Presentation - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Ghari Detergent Powder Marketing Presentation

Surf Excel | Brand | Demand - Scribd

• HLL to revise Surf Excel pricing - A change in the pricing strategy for HLL Surf Excel brand, which dominates the Rs 5,000 crore detergent powder market, seems to be on the cards. • HLL is now reworking the Surf Excel strategy by moving away from positioning the brand on functional benefits, to building an emotional connect.

Questionnaire for Surf Excel | Brand | Market ... - Scribd

Descubra tudo o que o Scribd tem a oferecer, incluindo livros e audiolivros de grandes editoras. ... SWOT Analysis of the Detergent Powder Surf Excel. Branding Final Project Comparitive Analysis of Ariel and Surf Excel. project report on Deterjent by arvind yadav. ... SWOT Analysis of the Detergent Powder Surf Excel. Enviado por.

Analysis of Surf Excel Essay - 556 Words

...SWOT Analysis of the detergent powder Surf Excel (a famous product and famous brand of Hindustan Unilever Limited.) Assignment Submitted By, Assignment Submitted To, 1 Assignment Submitted By _____ Index S.No Page No 1 About the product 3 2 About the company 6 3 SWOT Analysis 6 3.1 Strengths 10 3.2 Weakness 14 3.3 Opportunities 16 3.4 Threats 18 4 2 Particulars …

Business Environment - Surf Excel - Shaheera - Scribd

Business Environment - Surf Excel - Shaheera - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. An assignment written on Surf Excel's SWOT Analysis and Michael Porter's 5 forces.

Surf Excel |authorSTREAM

HLL have three brands in laundry category.. 1. Surf excel 2. Rin 3. Wheel In 2006 Rin supreme bar was replaced by surf excel bar. Surf Excel is available in 3 variants: Surf Excel Blue, Surf Excel Quick Wash and Surf Excel Automatic. Mainly targeting mothers and children Positioning as every type of stain removal. Present situation

WASHING POWDER, LIQUID DETERGENTS, LOTION AND SHAMPOO

washing powder, liquid detergents, lotion and shampoo The project report includes Present Market Position and Expected Future Demand, Market Size, Statistics, Trends, SWOT Analysis and Forecasts. Report provides a comprehensive analysis from industry covering detailed reporting and evaluates the position of the industry by providing insights to ...

Nirma Washing Powder SWOT Analysis | Top Nirma Washing ...

Apr 20, 2020· Nirma Washing Powder SWOT Analysis Nirma Washing Powder Strengths Below are the Strengths in the SWOT Analysis of Nirma Washing Powder: 1. Strong brand equity developed over the years 2. Wide distribution network 3. Market leadership in detergent market (mid priced segment) 4. Highly successful initial advertising campaign 5.

Surf Excel Marketing Mix (4Ps) | Surf Excel Marketing ...

Apr 19, 2020· Surf Excel Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Also read Surf Excel SWOT Analysis, STP & Competitors. Surf Excel Place & Distribution Strategy: Following is the distribution strategy of Surf Excel:

Tide SWOT Analysis - MBA Skool-Study.Learn.Share.

Apr 20, 2020· Product which has all the qualities required from a detergent-quality, fragrance and low price. Tide SWOT Analysis Tide Strengths Below are the Strengths in the SWOT Analysis of Tide: 1. Benefit or attribute over other products in the same category 2. Leading market position 3. Lower price and good quality 4.

Surf Excel Advertisement Analysis Essay Example

Hindustan Unilever Limited introduced Surf in 1959, introducing the first detergent powder into the country. At the time, housewives used laundry soap bar to wash clothes. Surf offered them significantly better clean, with much less effort.

Marketing Management "Surf Excel" | Pricing | Brand

fa n t a s t i c f i v e. rakesh s k anjani k s krishna a b h i s h e k t e l u k u n ta n a r l a v e n k at nikhil ko p p i n e n i v n s rohit kumar. hindustan unilever limited surf excel : the brand evolutionary history. 1959 surf 1959 surf. 1990 surf 1990 ultra surf ultra. surf surf ultra surf excel bar. 1996 1996 surf surf excel excel. 2003 surf 2003 excel surf excel blue blue. surf excel

History & Marketing Strategies of Surf Excel Brand - Brandyuva

Aug 20, 2019· Surf Excel is the first detergent powder of India and Pakistan. It was launched as a replacement of bar soap, indiscriminately used by housewives. The product was initially launched in Pakistan in 1948 and then in India in 1959.

Surf Excel Ppt | Unilever | Brand - Scribd

Unilever Message Surf excel has been following the Unilevers message i.e. add vitality to life. Brief introduction-Surf Excel Surf Excel, launched in 1959, is one of the oldest detergent powders in India and Pakistan. It is a market leader in the detergent market. Change is inevitable and a leader must be willing to embrace change rather than ...